FEATURES

New Look Coming For CBS Drama
By James W, Monday 8th April 2013

CBS Chello Zone Channels UK are launching a new on air look for all channels in its entertainment portfolio - CBS Reality, CBS Drama, CBS Action and the Horror Channel - featuring sleek cutting edge idents that reinforce the distinctive identity of each channel.

Chris Sharp, Chief Programming Officer for CBS Chello Zone Channels Partnership said: "We are enhancing the on air look with a series of new channel identities. By introducing more 3D elements, colour gradients and combining them with CGI and live action, we have created a series of channel identities with high production values that stand out in a crowded market place. Television channel identities are constantly evolving and we believe these new identities coupled with strong CBS programming content give us a great platform to enhance the viewer experience, from which we can continue to build and attract new audiences. The new look of the channels and the investment in quality content are the latest examples of the positive developments to come from this successful partnership."

The CBS Drama identity is inspired by the complex webs weaved into the dramatic situations and storylines seen on the channel all with a nostalgic twist. Taking frozen moments in time on a real stage with objects, people and wires literally suspended in mid-air, the result is a collage of scenes that cross vivid televisual moments.

Tune in and let us know what you think.


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CBS Drama Logo

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Important information for Freeview viewers in south and central Wales
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